Polina Stroganova developed and coordinated the open call for a permanent large-scale sculpture commission for the new University Tower, an iconic architectural project on Avenida Reforma in Mexico City.

Stroganova was involved in every stage of the process – from defining the call’s parameters in collaboration with the tower’s architects and developers, to designing its communication and diffusion strategy. She liaised with participating artists and PR agencies, oversaw the application process, and assembled the evaluation committee, which included prominent cultural figures such as Amanda de la Garza (Artistic Deputy Director, Museo Reina Sofia, Madrid). In addition, she helped develop the evaluation criteria and served as a member of the jury, ensuring the selection process aligned with the project’s curatorial and architectural vision.